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Wednesday, July 21, 2010

COLLECTIVE BRAINPOWER

Using new technologies to amplify human intelligence



Can collective intelligence save the planet? "It's the only hope we have," says Prof. Thomas Malone, adding that "no one really knows whether we'll succeed."

Malone — who is "basically an optimist" and believes that in the end, we will probably make choices that will, in fact, save the Earth — is the Patrick J. McGovern Professor of Management at the MIT Sloan School of Management and is director of the MIT Center for Collective Intelligence.

He launched the Center in 2006 in part to learn how to harness the collective intelligence of the planet to help solve the world's biggest problems — climate change, poverty, terrorism, healthcare, or crime — problems too big to be solved by any one expert or group. While, he says, groups like countries, companies, armies, and families have used various forms of collective intelligence for centuries to solve problems, the goal of the Center is to combine pooled human brainpower with new information technologies "to solve problems in ways that would never have been thinkable before."

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